Cupshe is a California-inspired online retailer specializing in affordable and stylish swimwear, clothing, and accessories for women. Founded in 2015, Cupshe aims to empower women by offering a wide range of swimwear, including bikinis, one-pieces, cover-ups, and other fashion items, all while remaining accessible and trendy. They are known for their diverse designs and focus on quality, aiming to provide a complete beach and fashion experience.